fbpx

About Us

Top Teff was founded by Daniel Ishta and Ronen Har Nof in 2019.

Daniel was born in Ethiopia and immigrated to Israel as a child. Daniel grew up on the traditional Ethiopian diet that is based on Injera. Like many other ex-Ethiopian kids in Israel, Daniel became an athlete and became a champion in various distances representing Israel internationally in the field of running.

In his military service Daniel won the IDF championships in 1000 and 2000 meters running. As a fitness officer, and later as a graduate of the Israeli Sports Academy, Daniel became even more aware of the great importance of good and correct nutrition to health in general and athletic achievements in particular. Daniel is coaching the Israel Paralympic blind runners’ team.

Daniel decided to make a teff based diet accessible to all and set off to develop the Top Teff flour.

daniel ishta running

Top Teff’s Mission​

  • To promote global awareness to teff, a gluten-free ancient super-grain native to Ethiopia, packed with protein, fiber, iron
    and all 9 essential amino acids, making it a powerhouse for healthy and sustainable diets.
  • To further develop its proprietary Instant Injera preparation mix and allow the preparation of the Ethiopian traditional Injera in just 60 minutes
  • To develop TEFF products and proprietary recipes for easy fast preparation
  • Promote the fabulous Ethiopian cuisine
  • Provide consumers with additional exquisite products out of the Ethiopian cuisine, as well as dedicated cooking equipment

Leadership & Founders

Daniel Ishta

CEO & Co-Founder

Ronen

Ronen Har Nof

Co-Founder & Investor

Amir Veresh

Strategic & commercial Consultant

Justine Zwerling

Strategic Consultant / Fundraising / Investor

Eric Rubin​

Sports for Good Ambassador​

yael

Yael Levin

VP International Business Development

Segedu Abe

Software Engineering & Marketing

Shopping Cart